Harley-Davidson® of Dallas
304 Central Expressway South, Allen, Texas 75013

Black Gold Harley-Davidson

Black Gold Harley-Davidson

Coming Soon to Allen Texas -- Black Gold Harley-Davidson®

Harley-Davidson® of Dallas is moving to a newer, bigger, better facility, and we're getting a new name. We'll still be your favorite motorcycle dealer in Allen Texas, but Harley-Davidson® of Dallas will become Black Gold Harley-Davidson®.

Your New Harley-Davidson® Dealership

We've been part of the Dallas community almost from the very beginning. Harley-Davidson® of Dallas has roots that go back to the very first Dallas Harley® dealer. 

We've been proudly offering motorcycles for sale and providing motorcycle service for more than 88 years. Several of those were at our current location at 304 Central Expressway in Allen.

Black Gold Harley-Davidson construction Allen TxBlack Gold Harley-Davidson Construction Begins Off 121

Last year we began construction to expand our facilities and make our Harley® dealership more accessible to our customers in McKinney, Rowlett, Rockwall, Plano and Carrollton. Our area is experiencing explosive growth, and we want to continue to supply the motorcycles, service and merchandise our customers are looking for.

The Best Dallas Harley® Dealership Is Getting Even Better

The new dealership is closer to 121 to provide our customers with easier access and more convenience. Here are just a few of the things you'll find inside and outside our 50,000 sqft facility:

  • More room for motorcycles
  • A larger Motorclothes® area with additional merchandise
  • A new H.O.G. chapter room
  • An expanded service bay 
  • A collision room
  • Motorcycle rentals
  • A giant parking lot with contracted on-site training from North Texas Motor Safety School
  • Much, much more!

Black Gold Harley-Davidson ground breakingGround Breaking Ceremony in Allen Texas

New Harley® Dealership Name

When we move to our new location, Harley-Davidson® of Dallas in Allen, Texas will operate under the new name Black Gold Harley-Davidson®. 

Early during the 20th century, prospectors discovered oil at Spindletop near Beaumont, when The Lucas Gusher shot oil 150 feet into the air for days. They called oil "black gold" because it flooded the area with wealth and made motorized travel possible across the nation.

Around the same time, William S. Harley and Arthur and Walter Davidson introduced the first Harley-Davidson® motorcycles. Both black gold and the legendary motorcycles are essential parts of our area's history.

We chose our new name to honor the past and look toward the future. We're excited about the changes, and we'll keep you posted as they develop.

Black Gold Harley-Davidson Motorcycle Sales

Black Gold Harley-Davidson® will still sell new Harley® motorcycles like the following:

  • Harley-Davidson Street
  • Harley-Davidson Sportster
  • Harley-Davidson Softail
  • Harley-Davidson Touring
  • Harley-Davidson Trike
  • Harley-Davidson CVO

And as you probably already know, LiveWire™ is coming soon.

We'll also continue to offer used Harley-Davidson® motorcycles and custom motorcycles.

Black Gold Harley-Davidson® Motorcycle Service 

All the motorcycle service experts you trust to keep your bike in top shape are coming with us. They're looking forward to moving into expanded service facilities. Also, we'll still be your go-to resource when it comes to creating the custom motorcycle of your dreams.

We'll be updating this page in the days and weeks ahead, so check back here and follow our progress on Facebook and Instagram.

Update: Black Gold Harley-Davidson® Progress!

We're hard at work to make YOUR LOCAL HARLEY SHOP better than ever!