History

History

THE STORY OF HARLEY-DAVIDSON® OF DALLAS - YOUR PREMIER NORTH TEXAS MOTORCYCLE DEALER


THE FIRST HARLEY-DAVIDSON® DEALERSHIP IN DALLAS

In the Fall of 1929, a brave entrepreneur opened the first Harley-Davidson® motorcycle dealership in Dallas, Texas and simply called it "Harley-Davidson® of Dallas". His name is lost to history. 

Searches of old Dallas business archives and the Harley-Davidson® Motor Company archives come up with nothing but a start date and general address of Main and Elm. A kind gentleman recently sent us information that the original address was 2824 Main St., on the Southwest corner of Oakland and Main Streets . 

Of course, the first Harley® motorcycle dealership in town would be located in Deep Ellum. The residential and commercial area East of downtown Dallas was first called "Deep Elm," but when residents spoke the name, it had a southern twang. It's one of the most historically significant areas of Dallas. Out of Deep Ellum came the area's liveliest entertainment, attracting early jazz and blues musicians and commercial investors.

THE PERFECT PLACE FOR HARLEY-DAVIDSON® IN DALLAS

It just makes sense, doesn't it? The brave entrepreneur obviously prospered even in a time when the Great Depression rocked the nation. He bet on a winner, and what a winner Harley-Davidson® motorcycles have turned out to be!

The shop has been owned by a handful of people over the last 88 years, and they've all believed solidly in Harley-Davidson® motorcycles and the great country that birthed them. 

It moved out of that little shop in Deep Ellum, where we've been told by some "old timers" they used to hang out on Saturday, and lean over the chain that separated the Sales Department from the Service Department. 

Eventually, owner Eddie Conley moved the dealership from its downtown location to one on Plano Road in 1974. In 1985 it moved again to Shiloh Road. 

In 1999, then-owners moved the motorcycle shop north to Allen, Texas and everyone thought they were crazy... the only things in Allen, TX at that time were cow pastures and farms. Today, it's a thriving community with welcoming neighborhoods, world class restaurants and shopping, and one of the best school districts and High School football teams in the State of Texas.